Content Marketing

What exactly do we mean by Content Marketing?

Content is the backbone of marketing; providing information, engaging, and converting customers is impossible without comprehensive, quality content. And today, with domain expertise and creativity, SEO-led content marketing is a prerequisite for standing out from the market competition.

We at SK Global, with expert digital creators and SEO experts, work collaboratively with the clients to create fleshed-out, comprehensive content.

As a trusted digital content marketing agency, we at SK Global understand that content should be an asset for your organization that reflects what your company has for your customers. Therefore, every blog post or piece of copy is put through rigorous quality checks, built around a customized keyword plan, and executed only after comprehensive market research.

Create a roadmap to achieve marketing goals.

Our expert team conducts comprehensive research to create content marketing plans. Our team will gather input on questions like your target audience,what volume you want to generate, which digital platforms you like to work on, and what trends will suit you the best. We create a content marketing plan for you that takes into account all the important factors, including content development, promotion, and governance.

We will create a roadmap for the content writing map by understanding marketing goals, marketing objectives, and marketing KPIs. We do this by performing in-depth market research, understanding where search volume trends pivot for a particular industry, and much more.

Create compelling and focused content.

Our SEO copywriters and domain experts collaborate to provide timeless material that offers the reader insights and a distinctive point of view. We believe that relevant content is the golden ticket to company marketing success. And rest assured, as we at SK Global create content that is relevant to your audience, by using the VENT methodology.

Provides innovative ideas

Our team works with you to develop a content marketing plan that includes the three key components of content development, promotion, and governance. Clarifying these elements helps in defining the success measurements needed to progress toward accomplishing important goals

Perform EditingTask

Our digital writers and SEO team ensure that no content is posted without going through rigorous editorial checks to see how coherent and effective it is. The goal is to make sure it is logically sound, free of any grammatical problems, and consistent with the brand voice.

Skyrocketing Your Reach and Visibility

Our team shares and promotes the digital material to make sure it reaches the target audience and grabs their attention after making sure we have authored excellent long-form content or appealing copy

Quantifying content Reach and impact

We provide statistics and performance metrics to support everything. The most recent technologies of the profession are used to track, evaluate, and improve every article, blog post, and content modification. Individual measurements assist our team in developing dynamic content strategies that are continuously changing, and monthly reports illustrate the progress of the material on various digital channels.

We utilize analytical tools to monitor user interaction, social sharing, readability, content performance, and conversions, both for PC and mobile device users. We carry out in-depth content analytics that are tailored to your company's needs and adjust the content strategy as necessary.

Blog setup and content publishing

Our team will gather input about a rough ratio for your post types first. Depending on the sector you're in, your optimal content mix may differ, but starting with a ratio of 50% newsworthy content, 35% evergreen content, and 15% personal content is what we provide. Even though you don't have to stick to your target ratio exactly, we can provide you with the total number of articles you'll need from each content category to make sure that your posts are always worthwhile and intriguing to your visitors.

Plan content strategy

SK Global provides a whole content strategy to customers, from the planning, creation, delivery, and governance of content. By content, we don't mean only words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content that is well structured, SEO-friendly, and found useful to improving the user experience of a website

SEO (Integrated Content Marketing)

It's not as if content marketing and SEO are two distinct entities. SEO and content marketing are actually two personas of the same individual, to use another metaphor. Therefore, the gap between SEO and content marketing is an issue. Reuniting the two is now necessary. You can only achieve success in both content marketing and SEO by doing this.

Making content social

It's important to tap social media platforms in order to share your content and popularize it by outreaching to the desired audience. We also integrate social strategy into our content marketing campaigns to help businesses plan social media activities around the content strategy.

Content management through CMS

Content marketing has become easier since people started sharing the content with their audience via social media for free, so you don't have to put in extra effort. But for that, your content needs to be social media-worthy. The use of social media can either be a blessing or a curse, depending on your perspective. Yes, it is a fantastic low-cost medium for disseminating your material, but if you're not careful, it could impact your business. You can be routinely posting on social media with minimal return on investment, giving the impression that you are performing "great content marketing."